Irrational nature of risk taking

A savvy entrepreneur, such as yourself, will know that risks are essential to designing an innovative, original brand. You will also know that coming up with the million-dollar idea is not part of your everyday routine. More often than not, it happens suddenly, when you least expect it. You know, the stereotypical lightbulb over your head mid-shower, right?

(The classic ‘Eureka!’ moment)


So you’ve already had your perfect idea. Remember what happened afterwards? A part of your brain kept saying ‘this is great, let’s do it!’ and flooded you with all the beautiful outcomes. That’s the right brain. The other side of you, however, kept calculating possible losses, budget required for the new start up and all the logic behind the possible failure. That’s your left brain. (Yes, we are aware that this is a very simplified and not-entirely-true theory, but the idea of the duality of the mind still has significant merit in practical application. We’re using it to simplify the message we are trying to convey).

(An overly dramatic depiction of ‘passion versus reason’)


Now, say, what happens when your team of professional and beautiful employees is expected to only follow the rational, best-for-the-business mode of thinking? They are left with the inability to take risks, which in turn makes them disregard and stomp out the flames of any (potentially damaging), innovative idea. Your business loses SO much potential. Now, encouraging creative, imaginative thinking does not mean your team will spend the hard earned money willy-nilly on statues of unicorns and rainbow-coloured uniforms (although that would be glorious). They will, once allowed, bring their ideas up on board meetings and conversations between each other. You want that to happen. There’s so much growth to be found in a devoted team that’s passionate about the work they’re doing.

(There’s a reason why Google’s work spaces have the most passionate, creative teams)


Just remember to apply the logical approach once a great idea is born. Some logic is essential in avoiding a beautiful train wreck. Balance is important, remember? Say the topic of this article with me: Efficiency is when you meet in the middle, after all.


Inspire lateral thinking and effective communication

How do you go about making the work space more employee-friendly, then? That’s both simple and tricky.

Simple, because all you need is an engaging divergent activity. Give your employees a task that their convergent sense will refuse to take up. Painting, dancing, or cooking workshops are a wonderful idea. You could even buy Pictionary for your office and have an occasional, fun break. Take the team out and play charades. Or opt in for something more effective: organise a team building event that is equal parts fun, artistic and separated from work life. *Obligatory self-promotion here, because that’s exactly what we do at Retro Events, after all*

(Team Building done right)


Tricky, because boosting creativity is not a step. It’s a process. Even though a throw-away workshop or event will surely benefit your business, it’s the continuous nurturing of the divergent mode that will make you reap the juiciest fruit of labour. Listening to your employees, allowing them freedom (within reason), and rewarding them for their passionate contributions to the business is what drives the highest rates of success.  When both passion and logic are present, your team will tackle obstacles much more effectively, work together like they’ve known each other their whole lives and, most importantly, enjoy growing your business. Beware, however, of focusing too much on just one of the thinking modes. It’s the balance of both that provides the best results for any company.

(Create a dream workplace for employees, and they’ll run a dream business)



Thanks for reading!

Read the previous article here.

Start this series from the beginning here.